Hi, I am Yann Lee. At the beginning of my study journey, a lecturer shared with me a brand story, and the process behind building the brand has engaged me. Hence, with the curiosity of exploring different brands, I have decided to immerse myself in the branding and marketing industry.

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In my philosophy, what is worth doing is worth doing well. Building a brand is the same as building a life. I am willing to make more efforts and keep exploring to create a better story about the brands and myself.