This project is required to promote a public awareness campaign with the given theme "stress". It includes proposing a suitable strategy that can address the selected areas of concern and target audience. A visual mock-up of the proposed campaign's communication strategy is required. The designated client for this project is Happy Home Malaysia.

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The topic of this campaign is the silent treatment issue in marriage. Marital stress is a topic that needs to be concerned by the public, as it can bring serious consequences, not just in marriage, but in the person. The silent treatment issue may be a factor causing marital stress, which may be contributing to the high divorce rate among Malaysians.

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Marketing Collaterals Design

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The overall tone for the campaign's collateral is emotional and heartwarming as the topic is about the marriage relationship. The real-life photographs of couples with an interior background will be mainly used in the collateral design. Besides, as the hug
with voice activity will be the highlight of this campaign, "couple hugging" will be one of the essential elements in the design.