This project required designing a digital strategy checklist, as well as establishing the goals of digital platforms, the type of material, and the amount of interaction. This is a group project in which every member carries out their own task. My role in this project is as a content planner and digital analyst, which means I need to come up with a content plan and keep tracking the insights of each post and ad.

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To kick start the social media account, we came up with the brand name and the logo design. We have set up our brand called "adco", which is a combination of words from advertising and communication. The concept for this brand includes passion, reliability, innovation, and creativity. Therefore, we have decided to use four colour tones such as red, blue, yellow, and green to represent the concept.