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COCA-COLA PROJECT

This project requires the design of a promotional booth and marketing collateral for Coca-Cola. The given theme is Chinese New Year, and the objective is to promote Coca-Cola drinks during the Chinese New Year Festival.

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I have come up with the concept of a Chinese traditional style for the booth design. I decided to apply the Chinese traditional inn style to the booth in order to let customers experience the Chinese traditional culture and feel the Chinese New Year vibe.

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Booth Design

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Booth Design Sketch

Final Look for Booth Design 

or the marketing collateral, I decided to go with the can and poster design. According to the Chinese Zodiac calendar, 2020 is the year of the Ox. Therefore, I use Ox as the main element of my design. Besides, I also incorporate Chinese traditional items such as lanterns, Chinese traditional money, paper fans, and more into the design.

Can Design

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Mock Up

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Poster Design

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Sketch

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Final Look

© 2023 by Yann Lee. All rights reserved

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